Shelby
Missguided and the #KEEPONBEINGYOU Movement
My favourite campaigns of all time have to be Missguided's body positivity and inclusive advertisements, the initial campaign...
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DISCOVER THE SOCIAL MAKEUP
Welcome to The Social Makeup, a unique blog here for you to explore. I talk about all aspects of social media in the beauty industry The Social Makeup has added such value to my life, and I love having the opportunity to share my passion and thoughts with my loyal readers. Read on, and enjoy.
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Shelby
Revolution Beauty's success
Welcome back, I was trying to think of ideas for beauty brands and their success in social media marketing, and of course, Revolution...
Shelby
Fenty Beauty's Digital Launch
Welcome back, Fenty Beauty had taken the beauty industry by storm when it was launched in 2017, the beauty brand was founded by the...
Shelby
Social Media from the eyes of a 15-year-old
Welcome back, Since starting this blog it's been interesting out people's thoughts on the how social media has impacted the beauty...
Shelby
What does Social Media mean to me?
Welcome back, I was struggling for ideas for this weeks post, and then it came to me! I keep talking about social media and the impacts...
Shelby
L'Oreal #YoursTurly True Match Foundation Campaign
Welcome back, In 2017, L'Oreal Paris took to the cinema, social media and TV with their first influencer led campaign for their new...
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ABOUT THE BLOG
My Story
Welcome, I'm Shelby!
My inspiration for this blog came from my passion for social media and the beauty industry. I am currently at university studying a degree in marketing, and for my digital marketing module, I decided to create 'The Social Makeup'. A blog that talks everything digital marketing within the beauty industry, I founded this with a mission to give others a taste of what goes on in my mind, and where I could put all my thoughts into one place.
Take some time to explore the blog, read something interesting and interact with others who have a similar interest.  Feel free to contact me with any future ideas you have for The Social Makeup.
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