L'Oreal #YoursTurly True Match Foundation Campaign
- Shelby
- Feb 25, 2019
- 2 min read
Welcome back,
In 2017, L'Oreal Paris took to the cinema, social media and TV with their first influencer led campaign for their new foundation 'True Match' which took social media by storm due of the diversity of the shade range and the campaign its self.
The campaign featured 23 ambassadors for L'Oreal who are a diverse group of beauty influencers and celebrities all with a range of skin tones. The whole premise behind the idea was theirs's a different story behind each shade which you can see on the Youtube, from a marketing perspective this is a very inclusive advert highlighting the aspects that everyone has their own story behind being self-confidence and body image, and this is a campaign emphasising the importance of this.
This is one of my favourite beauty campaigns, and one that has resonated with me since the launch, it also started a discussion on social media using the hashtag #yourstruly; where people of share similar stories behind their foundation colour. L'Oreal decided to target both men and women for this campaign which was a first for the brand; influencers such as Lydia Elise Millen, Emily Canham as well as famous figures such as Cheryl Cole and Katie Piper.
The influence social media has played on L'Oreal as a brand has been highly successful, social media and influencer marketing has increased the brands' presence in this highly competitive market, and has also helped a wider community tackle the very "taboo" subject of diversity within the industry. Since the success of the campaign L'Oreal has had another recent and successful campaign targeting self-doubt into self-worth, and from this received a partnership with The Prince's Trust which is helping to address confidence issues in 16-25-year-olds.
L'Oreal is by far the high street brand to watch out for! What are your thoughts on the True Match Foundation campaign?
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