Shelby
How YouTube has changed the beauty industry?
Welcome back, YouTube has had a significant impact on the beauty industry, both in a positive and negative aspect; so I thought I would...
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DISCOVER THE SOCIAL MAKEUP
Welcome to The Social Makeup, a unique blog here for you to explore. I talk about all aspects of social media in the beauty industry The Social Makeup has added such value to my life, and I love having the opportunity to share my passion and thoughts with my loyal readers. Read on, and enjoy.
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Shelby
The Brow Expert Brand - Anastasia Beverly Hills
Welcome back, Anastasia Beverly Hills is an infamous brand amongst celebrities and their makeup artists, which is no surprise as founded...
Shelby
Missguided and the #KEEPONBEINGYOU Movement
My favourite campaigns of all time have to be Missguided's body positivity and inclusive advertisements, the initial campaign...
Shelby
Kylie Cosmetics - The Billion-dollar beauty company
Welcome back, One brand that I have been eager to talk about it Kylie Cosmetics - foundered by Kylie Jenner the 21-year-old, has since...
Shelby
My thoughts on Lush quitting social media
Welcome back, You have probably heard this week that something significant has happened in the marketing world; Lush has quit social...
Shelby
Revolution Beauty's success
Welcome back, I was trying to think of ideas for beauty brands and their success in social media marketing, and of course, Revolution...
Shelby
Fenty Beauty's Digital Launch
Welcome back, Fenty Beauty had taken the beauty industry by storm when it was launched in 2017, the beauty brand was founded by the...
Shelby
Social Media from the eyes of a 15-year-old
Welcome back, Since starting this blog it's been interesting out people's thoughts on the how social media has impacted the beauty...
Shelby
ColourPop and Social Media Marketing
Welcome back, ColourPop is a well-known brand amongst social media and the US, in which they focus heavily on social media marketing. As...
Shelby
What does Social Media mean to me?
Welcome back, I was struggling for ideas for this weeks post, and then it came to me! I keep talking about social media and the impacts...
Shelby
Morphe's rise in Social Media
Welcome back, I asked recently on my twitter (follow here) about what brand you want me to talk about next, and the majority wanted me to...
Shelby
How has the beauty industry​ changed?
Welcome back, The whole premise behind this blog is to discuss overall the impact social media has had on the beauty industry, but this...
Shelby
Product Placement and the Beauty Industry
Welcome back, You may have seen a lot of films and TV advertisement that shows product placement without even knowing about it; also...
Shelby
L'Oreal #YoursTurly True Match Foundation Campaign
Welcome back, In 2017, L'Oreal Paris took to the cinema, social media and TV with their first influencer led campaign for their new...
Shelby
Welcome to my corner of the internet​
Welcome, You've found my little corner of the internet where I will be sharing all my thoughts and discoveries on how social media has...
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ABOUT THE BLOG
My Story
Welcome, I'm Shelby!
My inspiration for this blog came from my passion for social media and the beauty industry. I am currently at university studying a degree in marketing, and for my digital marketing module, I decided to create 'The Social Makeup'. A blog that talks everything digital marketing within the beauty industry, I founded this with a mission to give others a taste of what goes on in my mind, and where I could put all my thoughts into one place.
Take some time to explore the blog, read something interesting and interact with others who have a similar interest.  Feel free to contact me with any future ideas you have for The Social Makeup.
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